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Market Research Invoice Template

Design, fieldwork, incentives, panel costs and analysis. Free PDF, no account.

A research invoice contains one line that is not the agency's income at all: the money paid to respondents. Incentives and panel costs pass straight through, and merging them into a project fee makes the research look several times more expensive than the thinking it bought.

Issued by

Meridian Insight Group

220 Sample Street

Floor 4

55401 Minneapolis, MN

United States

billing@meridianinsight.example

Bill to

Northvale Consumer Brands

1500 Commerce Drive

55344 Eden Prairie, MN

United States

ap@northvalebrands.example

Amount due

$34,064.00

Due in 14 days · Aug 16, 2026

Fieldwork

Fieldwork closed at 812 completes against a target of 850. The shortfall is entirely in the low-incidence segment, where the achieved sample is 88 against a target of 120; fieldwork and incentives are billed on completes achieved rather than on the target. Weighting has been applied and is documented in the appendix.

Description	Qty	Rate	Tax	Amount
Study design and questionnaire Screener, instrument and quota framework	1	$6,800.00	—	$6,800.00
Fieldwork — completed interviews 812 completes against a 850 target; shortfall on the low-incidence segment	812	$14.00	—	$11,368.00
Respondent incentives At cost, paid to respondents	812	$8.00	—	$6,496.00
Analysis and reporting Cross-tabulations, findings deck and readout session	1	$9,400.00	—	$9,400.00

Subtotal	$34,064.00
Total	$34,064.00

Amount due

$34,064.00

Terms

Net 30. Incentives are passed through at cost with no handling charge.

Invoice #INV-0001 · Meridian Insight Group · Page 1 of 1

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What to put on a market research invoice

The project name and the methodology — survey, focus group, in-depth interviews
Design and questionnaire development, which happens before any fieldwork
Fieldwork by completed interview, with the achieved sample size
Respondent incentives at cost, since this is the respondents' money not yours
Panel or recruitment costs, and any screening over-recruitment
Analysis and reporting, separately from fieldwork

Questions

Why show incentives separately?

Because they are pass-through money going to respondents. On a large sample they can exceed the agency fee, and a client who cannot see the split has no way to judge what the research itself cost.

How should an under-achieved sample be billed?

By what was completed, with the shortfall named. Fieldwork sometimes fails to reach quota on a hard-to-find audience, and an invoice that quietly bills the quoted sample regardless is the one that ends the relationship.

Ready to bill for it?

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