Marketing Agency Invoice Template
Retainer, project work, ad spend at cost and management fee. Free PDF, no sign-up.
Agency invoices carry two figures that must never be confused: the fee for the work, and the media spend that passes through on the way to a platform. Confusing them makes the agency look four times more expensive than it is and makes the management fee impossible to justify at renewal.
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INVOICE
Issued
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Issued by
Highfield & Co. Marketing
45 Campaign Street Floor 3 80206 Denver, CO United States billing@highfieldco.example |
Bill to
Sundial Home Goods
820 Commerce Park 80011 Aurora, CO United States ap@sundialhome.example |
| Description | Qty | Rate | Tax | Amount |
|---|---|---|---|---|
Monthly retainer Strategy, content calendar and reporting | 1 | $6,500.00 | — | $6,500.00 |
Campaign build — spring range Creative, landing page and email sequence | 1 | $4,200.00 | — | $4,200.00 |
Ad spend — paid social and search Passed through at cost, platform invoices attached | 1 | $18,400.00 | — | $18,400.00 |
Media management fee 15% of media spend above | 1 | $2,760.00 | — | $2,760.00 |
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Edit this template Free, no account, no watermark — download the PDF when you are done.
Need to price it first? Start with the Marketing Agency Quote Template
What to put on a marketing agency invoice
- The retainer and what it covers this period
- Project or campaign work outside the retainer, named
- Ad spend passed through, per channel, at cost
- The management fee, with the percentage and the base it applies to
- Third-party tools or licences billed to the client
- The reporting period, so results and invoice cover the same weeks
Questions
Should ad spend go through my invoice?
Only if you are paying the platforms. Many agencies prefer the client to hold the ad accounts and pay directly — it removes the largest number on the invoice and with it most of the awkwardness at renewal.
How should the management fee be shown?
As a percentage with its base stated. 'Management fee, 15% of $18,400 media' is a number a client can verify; a flat figure of the same size is one they have to take on trust every month.
Guides for this job
- How to invoice as a freelancerWhat to bill for, how to word it, and how to stop being the supplier who gets paid last.
- How to ask a client for a depositChoosing an amount, wording the request, and invoicing it so the final balance still adds up.
- Invoice payment terms explainedNet 30, due on receipt, EOM and early-payment discounts — what each means and when to use it.
About the free invoice generator
Is this invoice generator really free?
Yes. There is no fee, no trial period and no watermark on the PDF. Nothing on this page requires a credit card.
Do I need to create an account?
No. Fill in the form and download the PDF directly — there is no sign-up and no login for this tool.
What file do I get?
A standard PDF, ready to attach to an email or print.
Can I add my own logo and bank details?
Yes. The seller section accepts a logo image and bank transfer details, which are printed on the invoice so your client knows how to pay you.
Is my data stored anywhere?
Nothing leaves your browser except when you download a PDF or save the invoice to an account. A draft is kept locally in your browser so it's still here if you come back, but there is no account behind this page and nothing is ever sent to our servers until you choose to.
Can I use this for any currency or country?
Yes. Choose any currency and country for either party — the totals and formatting follow your selection.
Ready to bill for it?
The template opens in the free invoice generator with these lines already on it. Change what you like, download the PDF.
To send it from an account, with a pay-by-card button on it, your first three invoices are free. Pricing the job before you bill it? Start with the free estimate generator.
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