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Marketing Agency Invoice Template

Retainer, project work, ad spend at cost and management fee. Free PDF, no sign-up.

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Agency invoices carry two figures that must never be confused: the fee for the work, and the media spend that passes through on the way to a platform. Confusing them makes the agency look four times more expensive than it is and makes the management fee impossible to justify at renewal.

INVOICE Issued
Invoice number:INV-0001
Date of issue:August 2, 2026
Date due:August 16, 2026
Currency:USD
Issued by
Highfield & Co. Marketing
45 Campaign Street
Floor 3
80206 Denver, CO
United States
billing@highfieldco.example
Bill to
Sundial Home Goods
820 Commerce Park
80011 Aurora, CO
United States
ap@sundialhome.example
Amount due
$31,860.00
Due in 14 days · Aug 16, 2026
Reporting
Covers the calendar month of issue. Platform invoices for the media spend are attached; the management fee is calculated on spend rather than on impressions or revenue, as the agreement provides.
Description Qty Rate Tax Amount
Monthly retainer
Strategy, content calendar and reporting
1$6,500.00—$6,500.00
Campaign build — spring range
Creative, landing page and email sequence
1$4,200.00—$4,200.00
Ad spend — paid social and search
Passed through at cost, platform invoices attached
1$18,400.00—$18,400.00
Media management fee
15% of media spend above
1$2,760.00—$2,760.00
Subtotal$31,860.00
Total$31,860.00
Amount due $31,860.00
Terms
Net 15. Media budgets are agreed in writing before the month begins and are not exceeded without approval.
Invoice #INV-0001 · Highfield & Co. Marketing · Page 1 of 1

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What to put on a marketing agency invoice

  • The retainer and what it covers this period
  • Project or campaign work outside the retainer, named
  • Ad spend passed through, per channel, at cost
  • The management fee, with the percentage and the base it applies to
  • Third-party tools or licences billed to the client
  • The reporting period, so results and invoice cover the same weeks

Questions

Should ad spend go through my invoice?

Only if you are paying the platforms. Many agencies prefer the client to hold the ad accounts and pay directly — it removes the largest number on the invoice and with it most of the awkwardness at renewal.

How should the management fee be shown?

As a percentage with its base stated. 'Management fee, 15% of $18,400 media' is a number a client can verify; a flat figure of the same size is one they have to take on trust every month.

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